Kyautar Kwalejin za ta fara yawo na musamman akan YouTube daga 2029, wanda ke nuna ɗayan manyan sauye-sauye a cikin dogon tarihin bikin tare da nuna haɓakar yunƙurin Hollywood zuwa dandamali na dijital.
Cibiyar Nazarin Hoto na Motion Picture Arts da Kimiyya ta sanar a ranar Laraba cewa, ta sanya hannu kan yarjejeniyar shekaru da yawa da ke ba da damar YouTube keɓaɓɓen haƙƙin watsa shirye-shirye na duniya ga Oscars ta 2033. A ƙarƙashin yarjejeniyar, za a watsa bikin bayar da lambobin yabo kai tsaye kuma kyauta a YouTube, wanda ya kawo ƙarshen watsa shirye-shiryen talabijin sama da shekaru biyar akan ABC.
Oscars, wanda aka shirya don 15 Maris na shekara mai zuwa, ya kasance a kan ABC tun 1976. Yayin da cibiyar sadarwa za ta ci gaba da daukar nauyin bukukuwan uku na gaba, sauyin yanayi a 2029 zai motsa taron daga talabijin na gargajiya.
Shugaban Kwalejin Bill Kramer da Shugabar Kwalejin Lynette Howell Taylor sun ce haɗin gwiwar yana nuna hangen nesan ƙungiyar ta duniya da ci gaban masu sauraro. “The Academy kungiya ce ta kasa da kasa, kuma wannan haɗin gwiwar zai ba mu damar fadada damar yin amfani da aikin Cibiyar zuwa ga mafi yawan masu sauraro a duniya,” in ji su, sun kara da cewa matakin zai amfana da mambobin Academy da kuma sauran al’ummar fim.
Masu kallon Oscars ya ragu a hankali tsawon shekaru, kodayake bikin 2025 ya sami ƙaruwa kaɗan. Wani sanannen rabo na masu sauraro ya ƙunshi ƙananan masu kallo waɗanda ke kallo akan wayoyin hannu da kwamfutoci, yanayin da ya bayyana ya yi tasiri ga shawarar Kwalejin.
Shugaban YouTube Neal Mohan ya bayyana Oscars a matsayin “daya daga cikin mahimman cibiyoyin al’adunmu,” yana mai cewa haɗin gwiwar zai “ƙarfafa sabbin tsararru na ƙirƙira da masu son fina-finai yayin da suke kasancewa da gaskiya ga tarihin Oscars.”
ABC ta amince da sauyin, inda ta bayyana cewa tana fatan yada sauran bukukuwan karkashin yarjejeniyar da ta kulla.
Sanarwar ta zo ne a cikin manyan tarzoma a Hollywood, gami da haɗaɗɗun ɗabi’a, ƙaddamar da ɗaukar nauyi, da raguwar samarwa. Yayin da masu sauraro ke ci gaba da nisa daga talabijin na USB zuwa sabis na yawo, samun Oscars na YouTube yana kara nuna alamar dogaro da masana’antar kan dandamali na dijital don isa ga masu sauraron duniya.
Melissa Anuhu
