Disney ya saka hannun jarin dala biliyan 1 A cikin OpenAI, yana ba da damar Sora zuwa Halayen Iconic
Kamfanin Walt Disney ya ba da sanarwar saka hannun jari na dala biliyan 1 a cikin OpenAI, tare da yarjejeniyar lasisi wanda zai ba masu amfani da OpenAI’s Sora app damar ƙirƙirar bidiyo da ke nuna sama da haruffa 200 na haƙƙin mallaka daga shekara mai zuwa.
Sora, wanda aka ƙaddamar a watan Satumba bayan an bayyana shi a bara a cikin Fabrairu, yana bawa masu amfani damar samar da gajeren bidiyo daga saƙon rubutu mai sauƙi. Ƙarƙashin sabuwar yarjejeniyar lasisi na shekara uku, masu amfani za su iya ƙirƙirar abun ciki da ke nuna haruffa daga Disney, Marvel, Pixar da Star Wars.
Shugaban kamfanin Disney Bob Iger ya bayyana haɗin gwiwar a matsayin wani muhimmin lokaci ga masana’antar nishaɗi, yana mai cewa a cikin wata sanarwa:
“Ci gaban haɓakar basirar ɗan adam yana nuna wani muhimmin lokaci ga masana’antarmu, kuma ta hanyar wannan haɗin gwiwar tare da OpenAI za mu ci gaba da yin tunani da kuma alhaki da haɓaka isar da labarun mu ta hanyar AI, tare da mutuntawa da kare masu ƙirƙira da ayyukansu.”
A matsayin wani ɓangare na yarjejeniyar, Disney zai karɓi garanti don ƙarin daidaiton OpenAI kuma ya zama babban abokin ciniki a ƙarƙashin yarjejeniyar. Har ila yau, kamfanin yana shirin fitar da ChatGPT ga ma’aikata da haɗin gwiwa tare da OpenAI akan sababbin kayan aiki da gogewa.
Duk kamfanonin biyu sun yi alƙawarin tura AI ta hanyoyin da za su kiyaye masu amfani, da kiyaye haƙƙin mahalicci da nuna “girmama” ga manyan masana’antu masu ƙirƙira. Sun kara da cewa OpenAI za ta ci gaba da “sarrafa masu ƙarfi” don hana haɓakar haramtattun abubuwa ko cutarwa.
Sora yana amfani da fasahar sarrafa AI don haɗa bayanan dijital da ke akwai da kuma tsawaita, sake haɗawa, haɗawa ko samar da sabon abun ciki daga rubutu. Ta hanyar haɗin gwiwar, masu amfani za su sami damar yin amfani da haruffa irin su Mickey Mouse, Ariel the mermaid, Cinderella, Iron Man da Darth Vader, tare da kayayyaki, kayan aiki, motoci da “yanayin wuri.” Bayar da lasisi baya haɗa da kwatancen gwaninta ko muryoyi.
Babban jami’in OpenAI Sam Altman ya yaba da haɗin gwiwar, yana rubuta a cikin wata sanarwa: “Disney shine ma’aunin zinare na duniya don ba da labari, kuma muna farin cikin yin haɗin gwiwa don ba da damar Sora da Hotunan ChatGPT su faɗaɗa yadda mutane ke ƙirƙira da kuma samun babban abun ciki.”
Ya kara da cewa yarjejeniyar ta nuna yadda kamfanoni na AI “da shugabannin kirkire-kirkire za su iya yin aiki tare cikin mutunci don inganta sabbin abubuwa da ke amfanar al’umma, mutunta mahimmancin kerawa da kuma taimakawa ayyukan isa ga sabbin masu sauraro.”
Yarjejeniyar ta sami yabo daga tsohon soja na Disney Preston Padden, tsohon shugaban gidan talabijin na ABC, wanda ya kira ta “mafi kyau” da “sakamako.” Ya ce a cikin kafofin watsa labarun cewa Shugaba Bob Iger da kyau “ya ci gaba da kula da ikon Disney a kan haruffan Disney a cikin duniyar AI.”
Faridah Abdulkadiri
