An saita TikTok azaman FIFAAbokin wasan farko na “dandali da aka fi so” a cikin yarjejeniyar gabanin gasar cin kofin duniya ta 2026 da ke da nufin sanya manhajar sada zumunta ta zama “wuri ga magoya baya da masu kirkira a duk lokacin gasar,” da ke gudana a wannan bazarar.
Yarjejeniyar TikTok, wacce ta zo kan diddigin ƙungiyar tsakanin samfuran don gasar cin kofin duniya ta mata ta FIFA a 2023, za ta ba da izinin abokan aikin watsa labarai na FIFA na gasar cin kofin duniya ta 2026 don raye-rayen sassan wasanni, sanya wasu shirye-shiryen bidiyo da samun damar abun ciki na musamman da FIFA ta samar don TikTok, yayin da masu watsa shirye-shirye za su sami damar yin kuɗi don tallata samfuran FIFA ta hanyar talla.
Yayin haɗin gwiwar, wanda zai gudana har zuwa ƙarshen shekara, TikTok zai ƙaddamar da cibiya mai zurfi ta FIFA World Cup 2026, wanda aka bayyana a matsayin “ƙarashin haɗin gwiwa wanda TikTok GamePlan ke bayarwa wanda zai baiwa magoya baya damar gano abun ciki mai ban sha’awa wanda ke kawo gasar rukuni-rukuni 48 zuwa rayuwa tare da tikitin wasa da bayanan kallo, gami da abubuwan jan hankali na wasanni, tacewa da abubuwan haɓakawa.”
FIFA da TikTok za su ƙaddamar da wani shirin mahalicci wanda “zai samar da zaɓaɓɓun rukuni na masu ƙirƙirar TikTok na duniya tare da samun damar canza wasa zuwa lokuta masu ban mamaki a bayan fage – irin su taron manema labarai da zaman horo – kuma a cikin aiwatar da ba wa magoya baya na musamman, ra’ayoyi masu dacewa game da kwarewar gasar cin kofin duniya ta FIFA. TikTok.”
A matsayin wani ɓangare na yarjejeniyar, “ƙungiyoyi masu yawa na masu ƙirƙira” za su iya amfani da haɗin gwiwar ƙirƙirar hotunan tarihin FIFA. A duk lokacin yakin neman zaben na FIFA, TikTok ta ce “za ta aiwatar da manufofin yaki da fashi da makami wadanda ke tallafawa da kare dukiyoyin FIFA.”
Babban sakataren FIFA Mattias Grafström ya ce “Manufar FIFA ita ce ta raba farin cikin gasar cin kofin duniya ta FIFA 2026 tare da dimbin magoya baya, kuma ba za mu iya tunanin hanyar da ta fi dacewa don ci gaba da wannan manufa ba yayin babban taron wasanni a tarihin wasanni fiye da samun TikTok a matsayin dandalin farko da aka fi so a gasar,” in ji Sakatare Janar na FIFA Mattias Grafström.
“Wannan wani sabon abu ne da haɗin gwiwar kirkire-kirkire wanda zai haɗu da ƙarin magoya baya a duk faɗin duniya zuwa gasar cin kofin duniya ta FIFA ta hanyoyin da ba a taɓa gani ba, tare da kawo su a bayan labule da kusantar aikin fiye da kowane lokaci.
