Yandex Factory, a division of Yandex, announced the launch of the Muted basic clothing brand for men and women. The first autumn-winter 2024/2025 collection includes T-shirts, shirts, hoodies and other types of clothing. Gazeta.Ru was informed about this by the company’s press service.
Prices for Muted clothing vary in the middle price segment and below: T-shirts and long sleeves start from 1.3 thousand rubles, and sweaters – from 4 thousand rubles. The Yandex Factory team carefully selected materials, preferring functional and pleasant to the touch fabrics. The first Muted collection features 48 styles, each available in a variety of colors.
The launch of the Muted brand was Yandex’s response to the growing demand in the fashion segment, which is one of the fastest growing categories in the e-commerce market and marketplaces. In the future, Yandex Factory plans to sell brand clothing not only on Yandex Market, but also on other platforms, and also update the brand’s assortment every season.
When ordering Muted clothing on Yandex Market, customers can try on items at the service’s order pick-up point and return the goods free of charge if something doesn’t fit. Delivery “by click” is also available – the courier will arrive at any convenient time within 15 minutes.
